Also known as Bhagavad Gita Marathon or December Marathon, started in early ISKCON days. The Christmas holidays see a heavy shopping trends, and devotees used this to their advantage for mass book distribution. Since then it has become a part of our heritage. From 3 days, it expanded to a week and then to a whole month.
The month sees a great surge in devotees to distribute Srila Prabhupada's books. In India, since the Gita Jayanti occurs in the month of December, and the popularity of Gita among Indians, the marathon is now known as Bhagavad Gita Marathon.
The temples start taking seminars orienting devotees to take up this service, which pleases Srila Prabhupada the most. All in all everyone gets engaged in getting inspired and inspiring others for Book Dstribution.
Will keep on updating !!
P.S. This year Gita Jayanti fell on 28 November, Saturday
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